Privacy Policy

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This Privacy Policy describes how your  personal information is  collected, used, and shared when you visit or  make a purchase from  this website.
 

Personal information we collect
When you visit the Site, we automatically collect certain information   about your device, including information about your web browser, IP   address, time zone, and some of the cookies that are installed on your   device. Additionally, as you browse the Site, we collect information   about the individual web pages or products that you view, what websites   or search terms referred you to the Site and information about how you   interact with the Site. We refer to this automatically-collected   information as “Device Information”.
 

We collect Device Information using the following technologies:
 

• “Cookies” are data files that are placed on your device or  computer  and often include an anonymous unique identifier. For more  information  about cookies, and how to disable cookies, visit  http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data   including your IP address, browser type, Internet service provider,   referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a  purchase or attempt to make a  purchase through the Site, we collect  certain information from you,  including your name, billing address,  shipping address, payment  information (including credit card numbers),  email address, and phone  number. We refer to this information as “Order  Information”.
 

 When we talk about “Personal  Information” in this Privacy Policy, we are  talking both about Device  Information and Order Information.
 

How do we use your personal information?
We use the Order Information that we collect generally to fulfil any   orders placed through the Site (including processing your payment   information, arranging for shipping, and providing you with invoices   and/or order confirmations). Additionally, we use this Order  Information  to:
 

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide   you with information or advertising relating to our products or   services.

We use the Device Information that  we collect to help us screen for  potential risk and fraud (in  particular, your IP address), and more  generally to improve and  optimise our Site (for example, by generating  analytics about how our  customers browse and interact with the Site, and  to assess the success  of our marketing and advertising campaigns).
 

Sharing your Personal Information
We share your Personal Information with third parties to help us use   your Personal Information, as described above. For example, we use  Godaddy to power our online store--you can read more about how Godaddy  uses your Personal Information on their website. We also use Google Analytics to  help us understand how our customers  use the Site - you can read more  about how Google uses your Personal  Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out  of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
 

Finally, we may also share your  Personal Information to comply with  applicable laws and regulations, to  respond to a subpoena, search  warrant or other lawful requests for  information we receive, or to  otherwise protect our rights.
 

Behavioural advertising
As described above, we use your Personal Information to provide you   with targeted advertisements or marketing communications we believe may   be of interest to you. For more information about how targeted   advertising works, you can visit the Network Advertising Initiative’s   (“NAI”) educational page at  http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
 

You can opt-out of targeted advertising by using the applicable links.
 

Do not track
Please note that we do not alter our Site’s data collection and use   practices when we see a Do Not Track signal from your browser.
 

Your rights
If you are a USA or AUS resident, you have the right to access  personal  information we hold about you and to ask that your personal  information  be corrected, updated, or deleted. If you would like to  exercise this  right, please contact us through the contact information  below.
 

Additionally, if you are an USA or AUS resident we note that we are  processing your information in  order to fulfil contracts we might have  with you (for example if you  make an order through the Site), or  otherwise to pursue our legitimate  business interests listed above.  
 

Data retention
When you place an order through the Site, we will maintain your Order   Information for our records unless and until you ask us to delete this   information.
 

Changes
We may update this  privacy policy from time to time in order to  reflect, for example,  changes to our practices or for other  operational, legal or regulatory  reasons.
 

Contact us
For more information  about our privacy practices, if you have  questions, or if you would  like to make a complaint, please contact us  by e‑mail  at liz@naturedirect.website